New Rules for the New Economy

A spirited and groundbreaking book in the tradition of such futuristic bestsellers as Megatrends, The Year 2000, and Future Shock

Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world.

Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business--both low and high tech--all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.

* Penguin Readers Guide Bound into Every Book
* A Business Week bestseller for eight weeks
* Kevin Kelly is one of the founding editors of Wired magazine

"A gem. Very short and very sweet, with a provocation on every page. Chapter 10 by itselfis worth the price of admission many times over." --Tom Peters, author of The Circle of Innovation and coauthor of In Search of Excellence