The New Pioneers: The Men and Women Who Are Transforming the Workplace and Marketplace

The New Pioneers introduces the entrepreneurs who are revolutionizing the way America does business -- from bankers to bakers, weavers to Web designers, manufacturers to medical researchers. In dozens of entertaining case histories and personal profiles, Thomas Petzinger shows that old-fashioned corporations are losing out to innovators engaged in creating collaborative workplaces, a value-added marketplace, and an economy overflowing with opportunity. Through compelling storytelling and incisive analysis, he illuminates how and why:

• Technology is replacing economies of scale with economies of scope and locality

• Today's entrepreneurs are redefining the meaning of "niche"

• Radical compensation and motivation strategies are establishing a new kind of workforce

• The family firm can serve as a model for all business

• The new business ethos signals a return to fundamental values