Weird Ideas That Work: How to Build a Creative Company

A breakthrough in management thinking, "weird ideas" can

help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.

• Hire misfits
• Pursue the impractical
• Find happy people and encourage them to fight
• Reward failure but punish inaction
• Forget your own successes

These and other counterintuitive strategies will unlock ideas you never knew you had.